Four new dilemmas in medical device industry have been defined

Medical insurance model has come: for hospitals, it used to be impossible to save money, save money in the second year of allocation will be less, save money can not be divided; later through medical insurance control fees, to save more money, saved money can be divided not illegal. In the past, the more medicines and consumables, the higher profits; in the future, the more medicines and consumables, the lower profits; over-prescribing and checking hospitals also have to pay the fee; which doctor who prescribes more medicines and checks more will leave the egg.

Bidding kicks a batch to death: Bidding is the key link for high-value consumables to enter the market at present. Over the past two years, bidding has brought nightmares to many equipment enterprises: prices are falling everywhere! Eventually, it was sold in the hospital. The hospital did not pay back for half a year and a year, which made the capital chain tense and fractured. Unfortunately, a large number of consumables have been kicked out of the bidding catalogue, losing the largest market of public hospitals.

Mergers and acquisitions have eaten a batch: in recent years, many equipment enterprises have merged and reorganized, and some equipment enterprises have also achieved high-speed growth of profits through mergers and acquisitions! However, for the acquired equipment enterprises, the focus of development is the dominant varieties, and a large number of non-dominant varieties must be eliminated. As a result, another batch of varieties disappeared.

The representative ran away.

The absence of varieties means running: You say, the absence of varieties, those familiar channels, relationships, what is the use? You have to find a new owner. Terminal resources are king, followed by varieties. There is no master left here, there is a master left there; everywhere there is no master left, the master engaged in individual households.

Representatives will run after filing: after the filing, drug and equipment representatives will have to file, and can not sell drugs, can only do academic, medical equipment is believed to be the same. But many people are not medical background, he is not qualified ah. This policy is pushing back some of the delegates.

The model has changed: the transformation and upgrading of the marketing model under the new two-vote system will make some delegates very uncomfortable, and they can only be eliminated if they do not adapt to it. Some officials even expressed at the two-vote conference that they would “let the representatives of medicine and equipment disappear”, which made everyone very frightened. Especially for some natural people who are attached to them, the possibility of disappearance is very great. Their disappearance will directly affect the survival of pharmaceutical enterprises operating in the big package mode.

The pattern has changed.

The bottom price model is over: in the past, the mainstream marketing model was basically completed through external affiliated companies and ticket passing companies. However, under the new environment of “two-ticket system + increase in business operation + three phases of gold tax”, the bottom price model is completely over, and the high-opening and High-returning model is coming. Accompanied by this, how to share the tax and fee increases, how to pay a large amount of commissions, and how to legitimately comply with a large number of bills? Many pharmaceutical companies are really unable to deal with it and may be eliminated.

On the one hand, anti-corruption pressure is blocked. On the other hand, anti-representatives and doctors are caught. On the other hand, administrative punishment is lighter than kicking out of the industry, and on the other hand, sentencing is heavier than imprisonment. Hundreds of cases of deans and department directors falling off horses are published every year, which is shocking and frightening. In the future, doctors’sunshine income will also be greatly increased. The model of substituting money will not die, but it will certainly be blocked in a panic.